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Research papers

International marketing research

This whole topic of the approach to researching advertising for an international brand is too complicated to do more than hint at the framework within which it is necessary to work. I hope that some of the more salient points will come alive by...

Catalogue: Seminar 1976: International Market Research
Author: Robin T. J. Tuck
April 1, 1976
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Citation

Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/international-marketing-research-


Research papers

Features in international marketing and the international entry strategy

There is no difference between international marketing and domestic marketing. International (and multinational) marketing is only more complicated: the variables of the environment in many countries differ still from the variables in the...

Catalogue: Seminar 1976: International Market Research
Author: Arnold B. Bakker
April 1, 1976
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Citation

Bakker, A. B. (1976a, April 01). Features in international marketing and the international entry strategy. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/features-in-international-marketing-and-the-international-entry-strategy


Research papers

Using an international group

This paper discusses the various approaches that can be used when conducting international research with particular reference to the benefits of working with a Multinational Research Company or Group. The approaches that a company can adopt when...

Catalogue: Seminar 1976: International Market Research
Author: Ian Jarvis
Company: Burke, Inc.
April 1, 1976
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Citation

Jarvis, I. (1976a, April 01). Using an international group. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/using-an-international-group


Research papers

Why, when and how cross-cultural behaviour studies

This paper is intended to be a practical one, this does not mean forgetting about theories, but trying to operationalise them, and contemplate the organisational steps to be taken in order not only to meet future demands (especially in international...

Catalogue: Seminar 1976: International Market Research
Author: Mary Zeldenrust-Noordanus
Company: IPM Research & Advies
April 1, 1976
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Citation

Zeldenrust-Noordanus, M. (1976a, April 01). Why, when and how cross-cultural behaviour studies. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/why-when-and-how-cross-cultural-behaviour-studies