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Research papers

(Re)searching

This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Laura Fry, Rose Tomlins
Company: GfK
November 18, 2010
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Citation

Fry and Tomlins (2010a, November 18). (Re)searching. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/-re-searching


Research papers

The digital day

People have more flexibility and choice than ever before when it comes to what, how and when they access media content and use communications services. The research presented here provides a snapshot of people's media and communications behaviour...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Kate Reeve, Jane Rumble, Guy Holcroft
Companies: GfK, Ofcom
October 21, 2010
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Citation

Reeve, Rumble and Holcroft (2010a, October 21). The digital day. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-digital-day


Research papers

Social TV and the clockwork orange

Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
October 21, 2010
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Citation

de Vos, Nekkers, Verspeek and Irazoqui (2010a, October 21). Social TV and the clockwork orange. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/social-tv-and-the-clockwork-orange


Research papers

Catching up with WEB-TV

To researchers, measuring traditional TV viewing through a TV set is less sexy than finding new ways of measuring on-demand TV-viewing ('anytime, anywhere'), made possible by growing PVR ownership and on demand services. It is striking, as time...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui
Companies: GfK, Stichting Kijkonderzoek (SKO)
October 21, 2010
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Citation

de Vos, Kok, Nekkers, Slabbekoorn and Irazoqui (2010a, October 21). Catching up with WEB-TV. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/catching-up-with-web-tv


Research papers

Online action research

This paper should be seen as online 'action research' seeking to understand the impact of an intervention on an individualist rather than a macro policy level. This research turned participants into action researchers, enabling relevant and...

Catalogue: Online Research 2010: E-Universe
Author: Josephine Hansom
Company: GfK
October 19, 2010
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Citation

Hansom, J. (2010a, October 19). Online action research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/online-action-research


Research papers

Semiotics of behaviour change

Much discussion about the future of qualitative research has been concerned with our ability to immerse ourselves in the world of the individual, understanding the stories and narratives that underlie beliefs and attitudes. This paper argues for the...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Amrita Sood, Simon Pulman-Jones
Company: GfK
September 15, 2010
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Citation

Sood and Pulman-Jones (2010a, September 15). Semiotics of behaviour change. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/semiotics-of-behaviour-change


Research papers

Seizing opportunities inside the crisis

Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment. Argentina went through its worst economic crisis during 2001-2002. In that...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Monica Kleiman, Cecilia Iglesias
Company: GfK
May 21, 2010
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Citation

Kleiman and Iglesias (2010a, May 21). Seizing opportunities inside the crisis. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/seizing-opportunities-inside-the-crisis


Research papers

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
Company: GfK
April 20, 2010
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Citation

Liu and Wildner (2010a, April 20). Measuring emotions. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/measuring-emotions


Research papers

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Josephine Hansom, Nick Buckley, Alison Palmer
Company: GfK
October 29, 2009
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Citation

Hansom, Buckley and Palmer (2009a, October 29). Bloggers as research partners. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/bloggers-as-research-partners