Resources Library by ANA

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?

Authors: Gitanjali Ghate, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Rahul Mullick

September 10, 2014

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Raimund Wildner, Tim Bosenick

Company: GfK

June 17, 2014

How we see the world without seeing it

This presentation describes a digiqual study applying a new way of exploring the drivers of the current smartphone app boom. Using a hybrid approach, 'tested and trusted' and never-used-before qualitative techniques were combined to gather truly...

Catalogue: CEE Research Forum 2013: Research Remix

Authors: Ute Rademacher, Josephin Wandt

Company: Colibri Research

March 17, 2013

New faces, new roles, new ways, a new Latin America

The impactful transformation and configuration of the various Latin American societies is tackled in this presentation, be it in their consumption, the possibilities for economic development, the employment challenges faced by the young, the changes...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Luis Woldenberg Karakowsky, Dolores Sánchez

Company: NODO

May 3, 2012

Challenger companies and consortium teams

This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Hamsini Shivakumar, Shubhabrata Roy, Sharmila Das

April 17, 2012

A blueprint for helping customer insight professionals drive business growth

This presentation provides a blueprint for the mindset needed by customer insight professionals faced with the challenge of understanding how global influences and local needs combine to shape customer preferences that will drive business growth....

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Maryan Broadbent, Adam Riley

Company: DVL Smith Ltd

April 17, 2012

Growth in global consumer markets

This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

March 26, 2012

'Don't play with food!'

Research is often described as the enemy of innovation. In fact, we ask a lot of participants when requesting they predict future consumption patterns in a focus group. Innovation is about breaking away from patterns. Lateral thinking and stepping...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Doerte Toellner, Helen King

Companies: Point-Blank International GmbH, Bord Bia- Irish Food Board

November 13, 2011

Breaking the mirror

Two case studies (Menu Menu and Mirrortime) where online research has been an integral tool for design innovation projects are addressed in this paper. The projects differ in thematic focus, region and target group. The specific methodological...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Jon Rodriguez, Isabella Hoi Kee Wong

Company: Philips International

October 26, 2011