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Research papers

Preface

The objective of this seminar was to underline the value of the team-effort between user and supplier.

Catalogue: Seminar 1976: International Market Research
Author: A. F. Velokamp
Company: Heineken
April 1, 1976
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Citation

Velokamp, A. F. (1976a, April 01). Preface. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/preface


Research papers

Two way quality

This paper is concerned with the importance of a continuous relationship between client and research company. It argues that only by this means can the best be obtained for each separate "unit" of research: by an on-going relationship of this kind it...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Leonard R. England
August 1, 1975
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Citation

England, L. R. (1975a, August 01). Two way quality. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/two-way-quality


Research papers

Does co-ordination of international qualitative research deny creativity?

The paper looks at the fundamental issues involved in competently conducting qualitative research on an international scale. No attempt is made to gloss over the basic problems which can, and do, exist, in favour of expanding the niceties of recently...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Jackie Dickens, Barrie Parker
September 1, 1974
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Citation

Dickens and Parker (1974a, September 01). Does co-ordination of international qualitative research deny creativity?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/does-co-ordination-of-international-qualitative-research-deny-creativity-


Research papers
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Citation

Kristoffersen, E. G. (1974a, May 01). Discussion opening on Mr. Jones' paper. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/discussion-opening-on-mr-jones-paper


Research papers

Let the buyer beware

It is often said that pharmaceutical market research is "different". I would prefer to look at it the other way round and say that as an industry we have certain needs and that certain types of agencies cater for those needs. We require, basically,...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Terry I. Jones
May 1, 1974
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Citation

Jones, T. I. (1974a, May 01). Let the buyer beware. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/let-the-buyer-beware


Research papers

Communications between the supplier and the buyer of research

The purpose of this paper is to argue that the supplier and the buyer of research should and can communicate with each other. This argument is developed with fieldwork, sampling and questionnaire particularly in mind. As background to this argument,...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Peter Tyler
October 1, 1973
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Citation

Tyler, P. (1973a, October 01). Communications between the supplier and the buyer of research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/communications-between-the-supplier-and-the-buyer-of-research


Research papers

Comments

The following will be a series of comments concerning the relationship between our clients and us, the Research Institutes rather than a fully structured paper. The comments I will be making relevant to the situation in France but I have the feeling...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Claude Nicolay
June 15, 1973
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Citation

Nicolay, C. (1973a, June 15). Comments. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/comments


Research papers

Practical consideration in market research

The aim of the paper is to summarise considerations and some precautions which would help best to evaluate the problems and the practical exercise in market research.

Catalogue: The European Marketing Research Review 1970
Author: Renzo Butazzi
June 15, 1970
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Citation

Butazzi, R. (1970a, June 15). Practical consideration in market research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/practical-consideration-in-market-research


Research papers

Buyer-seller relationships in market research

Insight into our behaviour and motivation both as "sellers" and "buyers" can help us produce more effective market research. It is important in doing market research that a high level of rational behaviour be maintained - and that the goals are...

Catalogue: The European Marketing Research Review 1968
Author: William Schlackman
August 1, 1968
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Citation

Schlackman, W. (1968a, August 01). Buyer-seller relationships in market research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/buyer-seller-relationships-in-market-research