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Research papers

Editorial

What belter way to explore new marketing and market research issues such as these than to be given the opportunity to examine recent ESOMAR papers on the subject? I trust I have managed to select a number that you will find both informative and...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Richard Brookes
June 15, 2000
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Citation

Brookes, R. (2000a, June 15). Editorial. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/editorial


Research papers

La recherche media et publicitaire

I would like, in preamble, to make three remarks. Please consider my presence among you as a symbol of willingness to support and cooperate, a symbol also of the need for collaboration with specialists familiar with the problems of Advertisers. I am...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Paul de Win
June 15, 1991
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Citation

de Win, P. (1991a, June 15). La recherche media et publicitaire. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/la-recherche-media-et-publicitaire


Research papers

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jean-Louis Laborie
June 15, 1990
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/marketing-research-in-the-decade-ahead


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-


Research papers

Report back from working groups

This book of proceedings was printed a few months after the seminar in order to incorporate the report of the 4 working groups held on the second day. The groups were as follows: Micro MMIS Measuring the Success of MMIS Modelling using MMIS Mainframe...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Mark Katz, Barry Mahon
June 15, 1987
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Citation

Katz and Mahon (1987a, June 15). Report back from working groups. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/report-back-from-working-groups


Research papers

Summing up

Conclusion of the Seminar on The Effective Use of Panels.

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: John Parfitt
June 15, 1982
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Citation

Parfitt, J. (1982a, June 15). Summing up. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/summing-up-2281


Research papers

Discussing classification techniques

One of the aims of the Brugge program committee was to stimulate interactions between seminar delegates. Four working groups were asked : 1) To establish specific delegates’ needs with respect to the particular subject: classifying...

Catalogue: Seminar 1982: Classifying Consumers
Author: Jan Verhulp
June 15, 1982
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Citation

Verhulp, J. (1982a, June 15). Discussing classification techniques. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/discussing-classification-techniques


Research papers

Social research revisited

Here in Amsterdam, were prediction is the main theme, the possibilities and the limits of forecasting have been presented in relation to changes in social values, with specific emphasis on the ways and means in which policy makers can use the range...

Catalogue: Papers 1982: Social Research And Prediction
Author: Gabriele Morello
June 15, 1982
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Citation

Morello, G. (1982a, June 15). Social research revisited. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/social-research-revisited