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Research papers

Self-completion questionnaires (Part I)

Self-completion questionnaires are a basic and much-used tool of the market researcher. Their great attraction is that by avoiding the need to employ a force of trained interviewers they considerably reduce the costs of undertaking a survey. This...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part I). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-i-


Research papers

Scientific approach to survey development

It may be useful to open this article by asking what is the present-day state of the Art; where does marketing research stand today. Certainly, it is no longer in its infancy, and if the postwar period was one of somewhat troubled adolescence, the...

Catalogue: The European Marketing Research Review 1968
Author: John F. Meagher
August 1, 1968
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Citation

Meagher, J. F. (1968a, August 01). Scientific approach to survey development. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/scientific-approach-to-survey-development


Research papers

The co-ordination of international research (French)

This paper is based on the experience gained in commissioning research in, at present, eight different European countries. In addition some knowledge has been acquired of research in other European countries and in some British Dominions and the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Max K. Adler
June 15, 1959
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Citation

Adler, M. K. (1959a, June 15). The co-ordination of international research (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/-the-co-ordination-of-international-research-french-


Research papers

The co-ordination of international research

This paper is based on the experience gained in commissioning research in, at present, eight different European countries. In addition some knowledge has been acquired of research in other European countries and in some British Dominions and the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Max K. Adler
June 15, 1959
×

Citation

Adler, M. K. (1959a, June 15). The co-ordination of international research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-co-ordination-of-international-research


Research papers

Sampling or "movivation" (French)

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and ma- thematics which enables the opinions of a large body of people...

Catalogue: ESOMAR Congress 1958
Author: Pierre Lacoste
June 15, 1958
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Citation

Lacoste, P. (1958a, June 15). Sampling or "movivation" (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/sampling-or-movivation-french-


Research papers

Sampling or "movivation"

Opinion surveys and market research have been developed thanks to their bases on two other sciences: philosophy, which helps in drawing up the questions to be asked, effectively, and mathematics which enables the opinions of a large body of people to...

Catalogue: ESOMAR Congress 1958
Author: Pierre Lacoste
June 15, 1958
×

Citation

Lacoste, P. (1958a, June 15). Sampling or "movivation". ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/sampling-or-movivation-