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Research reports

Cabana advertising research

Cabana was launched into the Tyne Tees ITVRegion in September 1977 supported by thelaunch commercial 'Tropical Magic'. Thiscommercial is likely to be used for thenational launch of Cabana.This research was designed to examine apossible new campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978

Research reports

Qualitative research into 30% Bran Flakes press advertising

JWT Ltd. in conjunction with Kelloggs Ltd. has developeda new creative strategy for 30% Bran Flakes based on thepreviously demonstrated intrigue for the '30%' componentof the product name. An initial qualitative screeningprocedure was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Qualitative research into housewives languages relating to dirt, stains and grease

This research was conducted in order to explore theterminology used by women in describing different kindsof dirt, stains and marks, in order to establish new waysof presenting the benefits of Drive. Drive contains asolvent which enables it to remove...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1974

Research reports

Psychological of sheets

Steada wishes to strengthen its position in the brandedsector of the market by making the Steada brand into amuch stronger entity. Therefore, a small scale qualitativestudy was required as the first step in this direction.Its purpose was to give a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975

Research reports

Qualitative research on Open Date Coding

Key Markets and Savon have planned to introduceOpen Date Coding on various foods at the end ofFebruary 1974. The research was required on responsesto Open Date Coding, and on the kinds of informationwhich consumers value in terms of freshness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974

Research reports

Pyrex roasters and advertising research

In more general terms the opportunity was takenof the research to examine the current positionof Pyrex and the state of attitudes to the brandand its products. Information was sought onthe performance of current Pyrex advertising ontelevision and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979

Research reports

Communication research for supermarket butchery

The research was required in orderto determine optimum means of communicating with meatshoppers and to narrow the gap between traditionalbutchery benefits and supermarket butchery. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974

Research reports

Qualitative research into Toyota advertising

A new advertising campaign has been developed for Toyota (GB) Limited which emphasizes the reliability of Toyota cars. The creative strategy of the campaign involves a fairly radical approach, and accordingly Toyota (GB) Limited required the approach...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977