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Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973

Research reports

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 14, 1973

Research reports

Report on qualitative research on a PLJ television commercial

Masius Wynne Williams and Darcy McManus have produced a15-second television commercial for PLJ on the theme ofthe 'taste bud rationale'. The objective of the research reported here was toassess responses to the commercial in terms of itsmeaning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974

Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973

Research reports

Qualitative research on GII potential advertising approaches

The general objectives of this research were to evaluatemen's responses to three approaches for the televisionlaunch of GII. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972

Research reports

Qualitative research report on current Matchmaker commercials

This research was conducted to explore how effective thecurrent Matchmaker TV campaign (consisting of threecommercials entitled 'Homework', 'Boyfriend' and 'RecordPlayer') was in conveying the intended values of Matchmaker.About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973

Research reports

Qualitative research on Lord Ducane Sherry advertising

The general objective of this research was to provideguidance as to the effectiveness of the televisioncommercial and the poster for Lord Ducane.The specific research objectives were:1. To examine how well the communication objectiveswere being...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974