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Research papers

Consumers' distribution work in turbulent time

The shopping habits of Finnish households were studied for the first time extensively in 1975. Since then there have been changes in the structure of the retail trade, and the consumers' social and economic environment has also changed in many...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Uolevi Lehtinen, Ilkka Leind
June 15, 1982