You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Global Healthcare 2006.
ANA has found 15 results for you, in 149 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Regaining consumer trust

Understanding underlying consumer needs and drivers of trust can help build intense consumer relationships. Exploring the consumer experience across CPG, automotive, financial services and other sectors will help marketers understand ways to build...

Catalogue: Global Healthcare 2006
Authors: Luc Rens, Alastair Bruce
February 6, 2006

Research papers

Taking the cost out of R&D and researching again

As consumer healthcare costs escalate, the pharmaceutical industry continues to lose consumer trust. Pharmaceutical companies can reduce consumers drug costs as a route to improving the industry's image by reducing prices and thereby profits; or...

Catalogue: Global Healthcare 2006
Author: Bob Leitman
February 6, 2006

Research papers

Meeting the emotional needs of healthcare consumers

Recently we examined the characteristics and emotional values in British pharmaceutical ads targeted at doctors. Through the images, symbols and messages, ads address reader’s values, needs and ‘ideology’ (or outlook on their job and...

Catalogue: Global Healthcare 2006
Author: Alan Branthwaite
February 6, 2006

Research papers

Beyond the patient

This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer.Taking chronic back pain as an example condition, this paper describes how a holistic approach to research,...

Catalogue: Global Healthcare 2006
Author: Tom Atkinson
Company: Insight Research Group Ltd.
February 6, 2006

Research papers

Changes in patient behavior in seeking medical help

As a result of various environmental influences, changes in patient behavior in seeking medical help have been identified and have received great attention from the public and the industry.Obviously, the implication of the changes would be profound...

Catalogue: Global Healthcare 2006
Author: Hongfei Zhang
February 6, 2006

Research papers

Transforming research execution

This paper assesses the opportunity of offshoring for the market research industry.The paper examines the benefits and risk involved in the execution of the various market research processes from the perspective of a research organization.

Catalogue: Global Healthcare 2006
Author: Siraj Dhanani
February 6, 2006