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Research papers

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children
Author: Gunda Plasser
Company: GfK
October 1, 1978
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Citation

Plasser, G. (1978a, October 01). Children and television. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/children-and-television


Research papers

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People
Author: Liselotte Fessel
Company: GfK
June 15, 1980
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Citation

Fessel, L. (1980a, June 15). Consumer behaviour of young people. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/consumer-behaviour-of-young-people


Research papers

Characteristics of a successful retailer

This lecture is about successful retailers, we can also speak of lesser successful retailers. GfK has chosen to research diverse structures in the electrical retail trade to make a difference between successful and less successful valid. The best...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Bert Groot-Enzerink
Company: GfK
June 15, 1989
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Citation

Groot-Enzerink, B. (1989a, June 15). Characteristics of a successful retailer. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/characteristics-of-a-successful-retailer


Research papers

Economic VS. non-economic measures of advertising efficiency

Most advertising designs work with non-economic indicators on the level of information and attitude. Thus, a methodological problem - tests with economic advertising control are very difficult to execute - is substituted by another one. For the...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Sabine Wüst
Company: GfK
June 15, 1988
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Citation

Wüst, S. (1988a, June 15). Economic VS. non-economic measures of advertising efficiency. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/economic-vs-non-economic-measures-of-advertising-efficiency


Research papers

Meeting the multi-national companies' demands for global advertising research tools

The outcome of the association between McCollum/Spielman and GfK has been a great delight. In addition to-giving us the opportunity to visit Jutland in the dead of winter nd Duseeldorf in the midst of a major snow storm, it has proved a stimulating...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Harold M. Spielman, Hans Heyder
Company: GfK
June 15, 1988
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Citation

Spielman and Heyder (1988a, June 15). Meeting the multi-national companies' demands for global advertising research tools. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/meeting-the-multi-national-companies-demands-for-global-advertising-research-tools


Research papers

Life-style of the elderly in Austria

Partial results of a comprehensive life-style study are presented here. The subsample of 50-to-75-year olds (n=1.500) was subjected to a cluster analysis with the help of 28 variables. Two of the five resulting clusters characteristically...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rudolf Bretschneider
Company: GfK
June 15, 1989
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Citation

Bretschneider, R. (1989a, June 15). Life-style of the elderly in Austria. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/life-style-of-the-elderly-in-austria


Research papers

The behaviour of the participants in a household

It has been stated that up to now the basis for panel investigations has been the decision for the purchase of a product. It was attempted to explain these decisions either by the price situation, the competitive situation or the socio-demographic...

Catalogue: Seminar 1972: Panels
Author: D. Reidel
Company: GfK
June 15, 1972
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Citation

Reidel, D. (1972a, June 15). The behaviour of the participants in a household. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/the-behaviour-of-the-participants-in-a-household


Case studies

AD*VANTAGE/AC-T

This paper consists of some case studies which show our experience we gained by using the AD*VANTAGE/AC-T pretesting system internationally (in Europe, the U.S. and Japan). Comparative international studies have revealed that there are commercials,...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Uwe Munzinger, Karl Georg Musiol
Company: GfK
June 15, 1988
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Citation

Munzinger and Musiol (1988a, June 15). AD*VANTAGE/AC-T. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/ad-vantage-ac-t


Research papers

The effects of simulated price change on consumers in a retail environment (German)

The following paper deals with the psychological price research and shows a strategy to increase the effectiveness of price creation under consideration of psychological rules. By varying the price of a certain trial product the effects on behavior...

Catalogue: ESOMAR Congress 1988
Author: Siegfried Högl
Company: GfK
September 1, 1988
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Citation

Högl, S. (1988a, September 01). The effects of simulated price change on consumers in a retail environment (German). ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/the-effects-of-simulated-price-change-on-consumers-in-a-retail-environment-german-