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Kreweras, C. (1979a, November 01). Measuring the effectiveness of advertising in the industrial press. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising-in-the-industrial-press
, C. (1979a, July 01). Concept testing for Golden Rail. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/concept-testing-for-golden-rail
, C. (1979a, April 01). Pyrex roasters and advertising research. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/pyrex-roasters-and-advertising-research
Hoyes, P. A. (1978a, September 01). Monitoring advertising cost effectively. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/monitoring-advertising-cost-effectively
, C. (1978a, April 01). Nutty commercial research. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/nutty-commercial-research
Parkyn, R. S. (1976a, September 01). TV advertising pre-testing . ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing-
, C. (1976a, September 01). Qualitative research on Milk Cinema Advertising. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-milk-cinema-advertising
Stoessl and Wicks (1976a, June 15). Monitoring the effects of television advertising. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/monitoring-the-effects-of-television-advertising
Landgrebe, K. P. (1976a, March 01). Images of press media. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/images-of-press-media