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, C. (1973a, August 21). Fynnon calcium aspirin tv commercial research. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/fynnon-calcium-aspirin-tv-commercial-research
Hoyes, P. A. (1978a, September 01). Monitoring advertising cost effectively. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/monitoring-advertising-cost-effectively
Rapp, Mazumdar and Hootkin (2001a, June 01). Make a wish. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/make-a-wish
, C. (1978a, April 01). Nutty commercial research. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/nutty-commercial-research
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes
, C. (1971a, February 02). Qualitative research on White Fish press adverisements. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/qualitative-research-on-white-fish-press-adverisements
, C. (1979a, April 01). Pyrex roasters and advertising research. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/pyrex-roasters-and-advertising-research
Lannon and Lovell (1967a, August 01). Difficulties with recall. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/difficulties-with-recall
Schusinski, E. (1970a, June 15). Television commercials. ANA - ESOMAR. Retrieved January 29, 2023, from
https://ana.esomar.org/documents/television-commercials