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Videos

The privacy paradox

We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.

Catalogue: Congress 2018
Authors: Martin Oxley, Pia Blase
September 23, 2018
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Citation

Oxley and Blase (2018a, September 23). The privacy paradox. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-privacy-paradox


Videos

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary
Author: Paul Twite
November 27, 2017
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Citation

Twite, P. (2017a, November 27). Machine learning, digital tracking, and going beyond survey questions to get answers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/machine-learning-digital-tracking-and-going-beyond-survey-questions-to-get-answers


Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
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Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-


Videos

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
June 15, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, June 15). Recall or re-enact?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/recall-or-re-enact-


Videos

From ground up (to the sky)

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
June 15, 2016
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Citation

Cuende, D. (2016a, June 15). From ground up (to the sky). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky-


Videos

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Makoto Moriguchi, Daniel Welch
Company: Ipsos MRBI
June 15, 2016
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Citation

Moriguchi and Welch (2016a, June 15). Future-proofing a tracking study in Japan. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/future-proofing-a-tracking-study-in-japan


Videos

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
June 15, 2016
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Citation

Duncan and Sternhagen (2016a, June 15). Generational effects in market research effectiveness. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/generational-effects-in-market-research-effectiveness


Videos

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?
Authors: Heather Dougherty, Maria Domoslawska
June 15, 2014
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Citation

Dougherty and Domoslawska (2014a, June 15). Tracking the footprint of the digital consumer. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tracking-the-footprint-of-the-digital-consumer