Resources Library by ANA

The phoenix rises from the ashes

This paper describes a major research programme undertaken by BISCUITERIE NANTAISE and BURKE MARKETING. It’s primary objective was to develop a modified mix for BN biscuit that would stop declining sales, and rebuild share and volume. Objectives...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Gilles Hustaix, Carmin Alberti, François Gaschignard

September 1, 1990

Predicting the sales potential of new products

This paper reviews the applicability of the main current market research methods which attempt to predict the sales potential of a new product mix in the field of fast-moving consumer goods. The high costs and risks of new product development have...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Authors: Simon Godfrey, Jon Wilkinson

June 15, 1990

Turning the tables: America and Japan as market opportunities for companies of the EC

At a time when American and Japanese companies are exhibiting great interest in the new market opportunities to be found in a fully integrated EC, European companies are achieving the scale and competitive strength to seize their own opportunities...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Jacqueline Silver

June 15, 1990

The application of catastrophe theory to help predict the outstanding new product

A number of different sales forecasting systems have been developed for predicting the sales volume potential of new products, particularly in the FMCG area. While most of these systems have a reliable track record for more conventional new products,...

Catalogue: Seminar 1990: New Product Development

Authors: Sid Simmons, Xavier Azalbert

June 15, 1990

A decision support system for marketing strategies based on survey data

This paper covers the problem of: envisaged changes to the current market situation. The analytical method used to establish a micro simulation model is an advanced approach to Conjoint Measurement Analysis of survey data. The final aim of this...

Catalogue: ESOMAR Congress 1989

Author: Klaus Stadtler

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

September 1, 1989

The evaluation of government policies influencing nutrition behaviour in the Federal Republic of Germany

The paper describes the use of research in a specific field of social marketing. For the Federal Republic of Germany, government attempts to influence the population's nutrition behaviour are being analyzed. The empirical evidence is based on all...

Catalogue: ESOMAR Congress 1989

Authors: Ursula Hess, Dörte Folkers

September 1, 1989

A macro-simulation model of the cigarette market (German)

In a computer model simulating the development of the cigarette market in dependance of demographic structures a life cycle approach to smoking behaviour pattern was used. The essential parameters of this model are the rate of habit formation up to...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Ernst Gehmacher, Franz Birk

Company: IFES - Institute for Empirical Social Research

June 15, 1989

A macro-simulation model of the cigarette market

In a computer model simulating the development of the cigarette market in dependance of demographic structures a life cycle approach to smoking behaviour pattern was used. The essential parameters of this model are the rate of habit formation up to...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Ernst Gehmacher, Franz Birk

Company: IFES - Institute for Empirical Social Research

June 15, 1989

Simulated test markets

Simulated test markets (STM's) have developed extensively over the last 20 years; geographically, across product categories and at different levels of product development, i.e. from concept board to final marketing mix. Essentially all STM's...

Catalogue: ESOMAR Congress 1988

Authors: Carlos Harding, Bernard Nacher

September 1, 1988