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Research papers

Organisation and methods in marketing research in Poland

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of...

Catalogue: The European Marketing Research Review 1968
Author: Andrzej Hodoly
August 1, 1968
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Citation

Hodoly, A. (1968a, August 01). Organisation and methods in marketing research in Poland. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/organisation-and-methods-in-marketing-research-in-poland