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Research papers

The 2003 MTV influential moviegoers study

This paper details the deep emotional connection young adults have with movies and the distinct actions, behaviors and attitudes involved in their movie selection process.It demonstrates that young adults, and MTV viewers in particular, are...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Elaine Nefsky, Matt Catapano, Mike Garrison
Company: Viacom International Media Networks
October 10, 2004