You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Lorne James Rothman.
ANA has found 4 results for you, in 3142 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A review of market research developments in the United Kingdom during the year 1963/64

This year has seen not only the continued growth of market research in the U.K. hut also a number of developments which consolidate the scientific status of the profession. On a more general level two related developments are of considerable interest...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Lorne James Rothman
June 15, 1965
×

Citation

Rothman, L. J. (1965a, June 15). A review of market research developments in the United Kingdom during the year 1963/64. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/a-review-of-market-research-developments-in-the-united-kingdom-during-the-year-1963-64


Research papers

Using research in organising a conference programme

In the United Kingdom an annual Conference is held under the auspices of the Advertising Association, to which are federated Advertisers, Advertising Agencies and Media Houses through various trade associations. There were widely divergent views...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Lorne James Rothman, Peter B. Mooney, Elizabeth Fallaw
Company: KANTAR TNS Malaysia
September 1, 1970
×

Citation

Rothman, Mooney and Fallaw (1970a, September 01). Using research in organising a conference programme. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/using-research-in-organising-a-conference-programme


Research papers

Orientations to health care reform

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians' reactions not just to specific reform measures but also to broad...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Jane Armstrong, Diana MacDonald, Lorne James Rothman
Company: IRIS Network
February 23, 2003
×

Citation

Armstrong, MacDonald and Rothman (2003a, February 23). Orientations to health care reform . ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/orientations-to-health-care-reform-


Research papers

Research for ranges, assortments and multi-brand manufacturers

In many cases, a manufacturer will market not one item but several in a given product group. These may either be in the form of a range, such as a range of different flavours of soup, or as an assortment, such as a mixed assortment of confectionery,...

Catalogue: ESOMAR Congress 1966
Author: Lorne James Rothman
September 1, 1966
×

Citation

Rothman, L. J. (1966a, September 01). Research for ranges, assortments and multi-brand manufacturers. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/research-for-ranges-assortments-and-multi-brand-manufacturers