You searched for: ""

The results has been filter on Authors containing Sherril Kennedy.
ANA has found 2 results for you, in 101 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The nature and pattern of advertising and related research

The Marketing Communications Research Unit at Cranfield School of Management is currently conducting a long term empirical study of the Measurement of Advertising Effectiveness. It is sponsored by some 20 major organisations in the U.K., covering...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: David Corkindale, Sherril Kennedy
June 15, 1973
×

Citation

Corkindale and Kennedy (1973a, June 15). The nature and pattern of advertising and related research. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/the-nature-and-pattern-of-advertising-and-related-research


Research papers

The company image as perceived by company personnel

The thesis developed is that if a company image is to be effective it must be upheld by all company personnel, and it must be based on fact. The paper falls into two sections. Section A: Some general conclusions based on the work in the area indicate...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Sherril Kennedy
June 15, 1971
×

Citation

Kennedy, S. (1971a, June 15). The company image as perceived by company personnel. ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/the-company-image-as-perceived-by-company-personnel