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Research papers

Some experiences in consideration of marketing aspects in corporate planning

The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: G. Lehoczky
September 1, 1973

Research papers

Market research as a tool for company forecasting and planning

Though my subject centres on the relationship between market research and company planning, let me also make some reference to national economic planning. This is because I think there are many analogies of principle and method between company...

Catalogue: The European Marketing Research Review 1969
Author: Luigi Pieraccioni
August 1, 1969

Research papers

Comment on J.F. Boss's paper

We understood this work essentially as an automatisation of the actual way of making budgets in a great international company. But the huge size of the model prevents a real back and forth movement of information between central management and...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968

Research papers

A corporate financial model

The factors entering into the financial planning of a large corporation are manifestly intricate, and even in the few instances in which the long term objectives are unambiguously defined it is rarely easy to see how these can be attained. In some...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: B. E. Baldrey, K. S. Feldman, B. Athorne, R. Wilson
November 1, 1968

Research papers

Comment on B. Baldrey's paper

This model is purely a financial one. To give the inputs the different departments of the company must have their own models. The advantage of the corporate financial model is to make the different departments aware of the necessity of computing the...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968

Research papers

The role of marketing research in planning company development

This report intends to show how an Italian company has set up and carried out a development program taking as a basis the results obtained from a marketing research plan. No special methodologies were used for each separate research but taken as a...

Catalogue: ESOMAR Congress 1964
Author: Domenico d'Angelo
June 15, 1964