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Research papers

Plans or markets: The future of socialist countries

Those development trends of the economies and direction systems are important signals for the strategies of Western companies having or planning business contacts with the COMECON countries and their enterprises. Finally the paper recommends some new...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Gábor Hoványi
June 15, 1984

Research papers

Is publishing management ready for the future?

Publishing managements which believe they are in 'different' circumstances from the rest of the industry will never survive the next couple of decades - even though this will be a period of tremendous opportunity. Indeed, the years already passed...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Robert Heller
November 23, 1983

Research papers

Slow to moderate economic growth prospects in advanced industrial countries

In the first part, the various possible physical constraints on economic growth are analysed The conclusion is that there are no absolute physical limits to food production and that there is no universal or absolute physical scarcity of raw...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Laszlo Unger
Company: Givaudan
June 15, 1982

Research papers

Cultural changes in The Netherlands 1958-1981

This paper is aimed at giving a description of the research launched in the Netherlands into the systematic measuring of social and cultural changes. Apart from giving a description of this systematic method and the research methods used we will go...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: J. W. Becker, Ger C. Schild
Company: NIPO
June 15, 1982

Research papers

Changing economic conditions in turbulent times

The evaluation of price expectations in consumer sentiment surveys is rather ambiguous. Time series in price expectations and time to buy from our continuous research in this field show that as long as prices can go up and can come down, people will...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Wim J. de Jonge
Company: NIPO
June 15, 1982

Research papers

Summing up and conclusions

In the eighties new product development will remain high on the list of priorities for all companies. Since the responsibility for new product development lies in the hands of company management, their overall goals and the strategies to achieve...

Catalogue: Seminar 1979: New Product Development
Author: Richard Smit
Company: Nielsen
October 1, 1979