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Research papers

Comment on A.S.C. Ehrenberg's paper

On the first place, it has to be said that the group members consider it as a jolly good idea to observe the purchasing habits over quite long periods of time instead of making conclusions based on elementary purchasing behaviour. But they regret...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on A.S.C. Ehrenberg's paper. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-s-paper


Research papers

Comments on mr. Stapel's paper

Let me first of all express my sincere appreciation of Mr. Stapel's paper. I consider it to be a most valuable contribution to the subject we are dealing with at this seminar - not at least because of the important empirical material which is...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Erik Lohmann
June 15, 1967
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Citation

Lohmann, E. (1967a, June 15). Comments on mr. Stapel's paper. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/comments-on-mr-stapel-s-paper


Research papers

The interviewee as a human being

The establishment of the survey method and formulation of the survey instruments is of central importance in empirical social research. But they (the above), are frequently seen instrumentally, but not conceptually - especially in the area of...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Werner Brög, Karl-Heinz Neumann
November 1, 1977
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Citation

Brög and Neumann (1977a, November 01). The interviewee as a human being . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/the-interviewee-as-a-human-being-


Research papers

From product development to product launch

While there is an extensive literature which deals with the subject of new product development, very little reference is made to the launch or commercialisation phase. Similarly, most texts on marketing management appear to assume that products are...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Michael J. Baker
October 1, 1981
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Citation

Baker, M. J. (1981a, October 01). From product development to product launch. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/from-product-development-to-product-launch


Research papers

A method of market segmentation

Market analyses generally consist of examining how consumption or ownership of a given product varies according to certain socio-demographic criteria such as sex, age, social class, area, town size, etc. Each criterion is considered separately to...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jean Michel Agostini
June 15, 1965
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Citation

Agostini, J. M. (1965a, June 15). A method of market segmentation. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/a-method-of-market-segmentation


Research papers

Strategies of increasing carpooling behavior among urban commuters

This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed...

Catalogue: Seminar 1977: Social Research
Authors: Jagdish N. Sheth, Abraham D. Horowitz
December 1, 1977
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Citation

Sheth and Horowitz (1977a, December 01). Strategies of increasing carpooling behavior among urban commuters. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/strategies-of-increasing-carpooling-behavior-among-urban-commuters


Research papers

Analysis of population characteristics (French)

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
June 15, 1962
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Citation

Blochet, A. (1962a, June 15). Analysis of population characteristics (French). ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-french-


Research papers

Models of organizational decision making

There is wide agreement that organisational decisions (e.g. industrial buying decisions) usually involve multiple participants. Researchers also believe that the organisational decision process is normally very complex, it is difficult to model, and...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Uolevi Lehtinen
October 1, 1981
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Citation

Lehtinen, U. (1981a, October 01). Models of organizational decision making. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/models-of-organizational-decision-making


Research papers

Comments on mr. T. C. Lockwood's paper

I would like to comment on Mr. Lockwood's paper. I appreciate his attempt to base his paper upon published empirical evidence. It is not our purpose here to go through a detailed analysis of every statement made by Mr. Lockwood but I would like to...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Jacques E. Andriessens
June 15, 1967
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Citation

Andriessens, J. E. (1967a, June 15). Comments on mr. T. C. Lockwood's paper. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/comments-on-mr-t-c-lockwood-s-paper