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Research papers

Aspiring global, yet staying true to strong cultural foundations

The paper presents a case study using traditional and social media ethnography, to investigate Generation Z females in Jakarta. These 11-18 year old girls live in a changing world, with the influence of globalisation and social media. Yet, there...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Dawn Herdman, Vikas Srivastava
Company: Illuminate Research Asia
May 13, 2014

Research papers

Brand growth 2.0

This paper will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and deep...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Richard Herbert, Oliver Koll, Raluca Raschip
Company: GfK
March 24, 2014

Research papers

Speaking the language of research

As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to...

Catalogue: Congress 2013: Think Big
Author: Nikki Lavoie
Company: Sky Consulting
September 26, 2013

Videos

Brand growth 2.0

This presentation will shed some light on what is really driving brand growth and inspiring manufactures and retailers towards profitable business.? We identify the drivers of brand growth globally, regionally and locally.? By combing a holistic and...

Catalogue: CEE Research Forum 2014: East Connection
Author: Raluca Raschip
Company: GfK
June 15, 2013

Videos

Speaking the language of research

As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to...

Catalogue: Congress 2013: Think Big
Author: Nikki Lavoie
Company: Sky Consulting
June 15, 2013

Videos

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton
June 15, 2013

Research papers

Research without borders

Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or limit our role. However, the researcher is...

Catalogue: Congress 2012: Accelerating Excellence
Authors: C. Frederic John, Liz Moore, Anna Mariano
Companies: MasterCard, Chrysalis Partners
September 13, 2012

Research papers

Convergence or divergence of the Asian market

As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that 'Globalisation' may have stalled. Regardless, do developed and developing nations actually benefit (or suffer) from...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin
Company: GMI (Global Market Insite)
March 20, 2011

Research papers

Glocalization - A measure of global brands

Multicultural targeting is every global brand's dream. The market research firm Fresh Intelligence has developed a 'Glocalization Score' to measure values of global brands in six countries. An on-line survey with n=3000 respondents was held to...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Corrine Sandler, Olga Churkina
Company: Fresh Intelligence
March 20, 2011