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Videos

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
June 15, 2013
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Citation

Chandler, J. (2013a, June 15). How many people said that?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/how-many-people-said-that-


Videos

Error and innovation

Introduction to programme and opening keynote speaker.

Catalogue: Congress 2013: Think Big
Author: Tim Harford
June 15, 2013
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Citation

Harford, T. (2013a, June 15). Error and innovation. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/error-and-innovation


Videos

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
June 15, 2013
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Citation

Danubio and Sharma (2013a, June 15). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers


Videos

The shift from 'order-taker' to 'pro-active' consultant”

Many on the agency side are blind to client-side realities – the structural changes, the emergence of adjacent departments with new and different data streams, the DIY ability, the pressure on budgets, organisational challenges and so perhaps...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Edward Appleton
June 15, 2013
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Citation

Appleton, E. (2013a, June 15). The shift from 'order-taker' to 'pro-active' consultant”. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-shift-from-order-taker-to-pro-active-consultant-


Videos

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012
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Citation

Verhaeghe, A. (2012a, June 15). Fishbowl. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/fishbowl