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Research papers

Possibilities and problems of cumulated surveys (German)

Conventional data analysis concentrates on individual surveys of not more than 2000 respondents. Hypotheses regarding small sub-groups of the population cannot be tested with these surveys. Special surveys with disproportionate samples or with a...

Catalogue: ESOMAR Congress 1968
Authors: Hans Dieter Klingemann, Franz Urban Pappi
June 15, 1968
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Citation

Klingemann and Pappi (1968a, June 15). Possibilities and problems of cumulated surveys (German). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/possibilities-and-problems-of-cumulated-surveys-german-


Research papers

Practical experiences in using a high speed computer

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
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Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer


Research papers

Aided recall media research

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959
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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/aided-recall-media-research


Research papers

Aided recall media research (French)

The use of recall aids as a stimulus to the memory of informants has been most highly developed in media research, and it is from this field that I draw the two examples which I wish to. discuss today. The I.P.A. National Readership Survey is a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
June 15, 1959
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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/aided-recall-media-research-french-


Research papers

Consumers economic expectations and intentions as revealed by sample surveys

Surveys into consumers' expectations and intentions can deal with two aspects of buying behaviour and expectations: a) particular, and b) general. I would like to discuss first: the particular. This division is not a strict one, but the sense in...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Henry Durant
June 15, 1956
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Citation

Durant, H. (1956a, June 15). Consumers economic expectations and intentions as revealed by sample surveys. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/consumers-economic-expectations-and-intentions-as-revealed-by-sample-surveys