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Videos

Journey of a modernized Diary

This presentation ITC Limited will share a piece of research that led at the birth of the 'Smart Bot' a diary in the form of a chatbot.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Richa Bhalotia
September 8, 2019
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Citation

Bhalotia, R. (2019a, September 08). Journey of a modernized Diary. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/journey-of-a-modernized-diary


Research papers

Conversational research

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}We need to give a face to research, make it more human... Enter conversational research....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/conversational-research


Videos

The world after CAWI. Are we at the threshold of a new era of research?

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz
September 8, 2019
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Citation

Martenka, Swierkowska and Dulinicz (2019a, September 08). The world after CAWI. Are we at the threshold of a new era of research?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-world-after-cawi-are-we-at-the-threshold-of-a-new-era-of-research--10699


Research papers

Navigating the digital transformation journey

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Patricio Pagani, Vanina Martinez
September 8, 2019
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Citation

Pagani and Martinez (2019a, September 08). Navigating the digital transformation journey. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/navigating-the-digital-transformation-journey


Videos

Dear {Diary_Name}:

A.I. won't replace workers who do intellectual activities. Is this still true? Check this out in our newest study.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: André Torales, Felipe Ferraz, Nick Nomm
Companies: INSITUM, Facebook
September 8, 2019
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Citation

Torales, Ferraz and Nomm (2019a, September 08). Dear {Diary_Name}:. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/dear-diary-name--10700


Research papers

The world after CAWI. Are we at the threshold of a new era of research?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz
September 8, 2019
×

Citation

Martenka, Swierkowska and Dulinicz (2019a, September 08). The world after CAWI. Are we at the threshold of a new era of research?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-world-after-cawi-are-we-at-the-threshold-of-a-new-era-of-research-


Videos

Conversational research

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart
Companies: InSites Consulting, Join the Dots InSites Consulting
September 8, 2019
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Citation

Verhaeghe, Guillou and Van der Hart (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/conversational-research-10721


Research papers

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck
Company: InSites Consulting
October 23, 2017
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Citation

Verhaeghe, Tomoiaga, Plazo and Van Neck (2017a, October 23). We have seen the future.... ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/we-have-seen-the-future-