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Research papers

Demand studies in the field of leisure and recreation

With European Conservation year not long over and with a revitalised interest on the part of administrators, planners and journalists in the environment it is rewarding to review the survey research that has been done in one area that is so closely...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: James Spence, Frank Teer
August 1, 1971
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Citation

Spence and Teer (1971a, August 01). Demand studies in the field of leisure and recreation. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/demand-studies-in-the-field-of-leisure-and-recreation


Research papers

The evolution of forecasting methods and of their integration in business decision-making (French)

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Daniel Bachelet, Michel Salomon
August 1, 1971
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Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making-french-


Research papers

The evolution of forecasting methods and of their integration in business decision-making

The distinction is often made at firm level between strategic decisions implying productive or commercial investment on a large scale and based on medium or long-term forecasts (3, 5 or 10 years), and tactical decisions relating to day-to-day...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Daniel Bachelet, Michel Salomon
August 1, 1971
×

Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making


Research reports

Qualitative research on hairdressing/deodorants

The principal aim of this research was to assess consumer reaction to a new shape of aerosol within the context of a men's hairdressing spray and a men's deodorant. The new shape of aerosol has been created by means of anoversleeve. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on hairdressing/deodorants . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hairdressing-deodorants-


Research reports

Research report on Bristows' "shampoo and conditioner in one" presse advertisements

McCann-Erickson has produced five potential press advertisements for the new Eristows shampoo and conditioner in one product. The major objective of the research reported here was to ascertain which of the four main advertisements best communicates...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Research report on Bristows' "shampoo and conditioner in one" presse advertisements . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-report-on-bristows-shampoo-and-conditioner-in-one-presse-advertisements-


Research papers

The contribution of research to the planning, budgeting and evaluation of below-the-line activity

In this paper I propose to outline briefly some underlying factors leading to the growth of below-the-line activity, to describe the marketing functions performed by different types of promotional activity, and to suggest a rational approach to the...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: David Lowe-Watson
Company: ESSO
June 15, 1971
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Citation

Lowe-Watson, D. (1971a, June 15). The contribution of research to the planning, budgeting and evaluation of below-the-line activity . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-the-planning-budgeting-and-evaluation-of-below-the-line-activity-


Research papers

The consumer appeal of on-pack offers

The major purpose of this paper is to provide a particular illustration of the testing and evaluation of one type of sales promotion scheme - the on-pack offer. In itself, it points to some of the difficulties of evaluating sales promotion...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Derek C. Martin
June 15, 1971
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Citation

Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers


Research papers

An outline of below-the-line

The purpose of the seminar is to advance thinking upon the research evaluation of 'below-the-line' expenditures. For while in respect of normal media advertising there is internationally a wide area of general understanding about techniques,...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Knecht
May 19, 1971
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Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-


Research papers

The evaluation of below-the-line activity by ad hoc field research

The author has attempted to show that conducting ad hoc survey research to determine the effectiveness of below-the-line activities is a viable, but difficult field to work in. Once a decision has been made as to what performance criterion variables...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Peter Sampson
May 19, 1971
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Citation

Sampson, P. (1971a, May 19). The evaluation of below-the-line activity by ad hoc field research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research