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Research papers

A critical appraisal of pilot techniques in qualitative research

In many ways the qualitative research techniques have remained static over the years and have come to be taken very much for granted. It is perhaps instructive therefore, in the context of greater sophistication in quantifying attitudes, to...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
February 1, 1970
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Citation

Drakeford, J. F. (1970a, February 01). A critical appraisal of pilot techniques in qualitative research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-critical-appraisal-of-pilot-techniques-in-qualitative-research


Research papers

Conclusion

Concepts of the meaning, definition, objects and role of industrial marketing research vary in accordance with a number of factors, most of which derive from the researcher's experiences and defined responsibilities and also the types of products and...

Catalogue: Seminar 1969: Research In Industrial Marketing
Author: David W. Newill
March 5, 1969
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Citation

Newill, D. W. (1969a, March 05). Conclusion . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/conclusion-


Research papers

Image studies in industrial marketing

If an image study is to be conducted the first question which arises is why should money be paid for such a study? In other words, what is the value and utility of an image study. A utility is usually defined in accordance with the function of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: M. Arnott, Henk L. Bos
August 1, 1967
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Citation

Arnott and Bos (1967a, August 01). Image studies in industrial marketing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/image-studies-in-industrial-marketing


Research papers

The development and use of a model of the decision making process

Travel research is surely one of the most complex forms of consumer research that faces any company. Identification of a "product class" , brands and types within such a segmented field is a formidable problem. We have been fortunate in having the...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Douglas J. Johnson, John L. Peate
June 15, 1967
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Citation

Johnson and Peate (1967a, June 15). The development and use of a model of the decision making process. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-development-and-use-of-a-model-of-the-decision-making-process


Research papers

Some techniques and interesting results in discrimination testing

Profits on repeat-purchase consumer goods can be increased by replacing raw materials with cheaper substitutes while maintaining sales. In these cases, it is obviously essential that the performance of the finished product does not suffer. But it is...

Catalogue: ESOMAR Congress 1966
Author: Colin Greenhalgh
September 1, 1966
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Citation

Greenhalgh, C. (1966a, September 01). Some techniques and interesting results in discrimination testing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/some-techniques-and-interesting-results-in-discrimination-testing


Research papers

Forecasting procedures

The door to forecasting opens more easily for the layman if he studies the foundations on which the question of forecasting is based. It means looking in to the future. The various methods of forecasting differ basically only in the way this search...

Catalogue: The European Marketing Research Review 1966
Author: Friedrich Wendt
August 1, 1966
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Citation

Wendt, F. (1966a, August 01). Forecasting procedures. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/forecasting-procedures


Research papers

Methodological aspects of a survey by sounding carried out by Gaz de France

The more and more frequent use of electronic computers, during the recent years, for the interpretation of the data collected in market studies by sounding has focussed attention on the necessity of an increased methodological rigour resulting from...

Catalogue: ESOMAR Congress 1964
Author: Andre Des Royeries
June 15, 1964
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Citation

Des Royeries, A. (1964a, June 15). Methodological aspects of a survey by sounding carried out by Gaz de France. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/methodological-aspects-of-a-survey-by-sounding-carried-out-by-gaz-de-france


Research papers

Interviewing physicians

When we consider the physician as a member of the population, as a consumer, as a man who., like every other, is driving a car, reading a paper, voting, all that has been said about interviews in general applies to him. There is of course some...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jules Klanfer
June 15, 1963
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Citation

Klanfer, J. (1963a, June 15). Interviewing physicians. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/interviewing-physicians


Research papers

Direct questions on reading habits

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
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Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits