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Videos
Social media meets Artificial Intelligence (Spanish)
How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...
Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
Videos
Brand semantic clustering
Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...
Catalogue: Latin America 2017: #IN
Author: Laura Kroeff
June 15, 2017
Research papers
Brand semantic clustering
Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...
Catalogue: Latin America 2017: #IN
Authors: Laura Kroeff, Gabriel Milanez, Bianca Dallegrave, Rebeca Sainati, João Gabriel Cauduro
June 15, 2017
Research papers
Business in todays Latin American society
Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...
Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
Videos
How to conduct research in a virgin market (Spanish)
The presentation will be done based on the learnings of doing the first market research study done in Cuba, BrandZTM. BrandZTM is a brand valuation conducted by Kantar Vermeer's, a leading brand valuation and strategy consultancy. The methodology...
Catalogue: Latin America 2017: #IN
Author: Fernando Alvarez
June 15, 2017
Research papers
A journey to Artificial Intelligence
This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...
Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
Videos
How to work on Big Data and don't die trying (Spanish)
We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...
Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
Research papers
