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Research papers

Promoting and managing innovation in future product development

Car clinics, which were originally regarded as mere pre-launch precautions, have rapidly become tools for the development and styling of new vehicles. Such clinics are extensively practised by many car-makers, but their limitations have been shown up...

Catalogue: ESOMAR Congress 1988
Author: Daniel Leconte
September 1, 1988
×

Citation

Leconte, D. (1988a, September 01). Promoting and managing innovation in future product development. ANA - ESOMAR. Retrieved July 22, 2026, from


https://ana.esomar.org/documents/promoting-and-managing-innovation-in-future-product-development


Research papers

Promoting and managing innovation in future product development (French)

Car clinics, which were originally regarded as mere pre-launch precautions, have rapidly become tools for the development and styling of new vehicles. Such clinics are extensively practised by many car-makers, but their limitations have been shown up...

Catalogue: ESOMAR Congress 1988
Author: Daniel Leconte
September 1, 1988
×

Citation

Leconte, D. (1988a, September 01). Promoting and managing innovation in future product development (French). ANA - ESOMAR. Retrieved July 22, 2026, from


https://ana.esomar.org/documents/promoting-and-managing-innovation-in-future-product-development-french-