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Research papers

A paradoxical approach to support innovation policy

This paper aims to demonstrate that innovation has never been more important to companies and that the ‘paradox approach’ is an important ally to come up with genuinely innovative proposals for products and services. The authors show that...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Pierre Fourcat, Christine Woesler Panafieu
September 1, 1999
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Citation

Fourcat and Panafieu (1999a, September 01). A paradoxical approach to support innovation policy. ANA - ESOMAR. Retrieved July 15, 2026, from


https://ana.esomar.org/documents/a-paradoxical-approach-to-support-innovation-policy