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Research papers

Automatic interaction detector (AID) and CHAID

In this technique we are interested how one key variable relates to other survey variables. The technique of AID is particularly useful when applied to survey tabulations. Let us suppose that we have interviewed 1,000 smokers and asked them. How many...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995
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Citation

Harris, P. (1995a, February 14). Automatic interaction detector (AID) and CHAID. ANA - ESOMAR. Retrieved June 14, 2026, from


https://ana.esomar.org/documents/automatic-interaction-detector-aid-and-chaid