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Research papers

The psychology of fragrance selection

A generally accepted method to define target groups among consumers of cosmetics and fragrances is a socio-demographic analysis. However, demographics such as age, income or education will hardly reveal a person's aesthetical preferences. This paper...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Hans-Otto Schmidt
June 15, 1989
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Citation

Schmidt, H. (1989a, June 15). The psychology of fragrance selection. ANA - ESOMAR. Retrieved June 06, 2026, from


https://ana.esomar.org/documents/the-psychology-of-fragrance-selection


Research reports

Aspen Sherry placement test and tachistoscope test between green and clear bottles

Harveys are considering changing the traditionalgreen bottle for a new clear bottle on their Aspenbrand of South African Sherries. Research wascarried out to determine in what ways the bottle's colour would influence consumers' attitudes to thesherry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1972
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Citation

, C. (1972a, March 01). Aspen Sherry placement test and tachistoscope test between green and clear bottles . ANA - ESOMAR. Retrieved June 06, 2026, from


https://ana.esomar.org/documents/aspen-sherry-placement-test-and-tachistoscope-test-between-green-and-clear-bottles-


Research papers

Colour Science Meets Consumer Insight

Colour isn?t just aesthetics or subjective choice?it?s a silent salesperson. In a crowded market for premium headphones, Bose discovered that scientifically choosing the right colour can attract new customers and boost sales. In a world where product...

Catalogue: Congress 2026
Authors: Wim Hamaekers, Uyen Chand
Companies: One Inch Whale, Bose
January 1, 1970
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Citation

Hamaekers and Chand (1970a, January 01). Colour Science Meets Consumer Insight. ANA - ESOMAR. Retrieved June 06, 2026, from


https://ana.esomar.org/documents/colour-science-meets-consumer-insight