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Research papers

Outdoor advertising audience measurement

Since 1988 Summo, in cooperation with the outdoor advertising companies in Holland and AGB Media, have researched the best way to measure audiences for outdoor advertising campaigns. The main requirements for the audience research model were: -...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Leendert van Meerem
June 15, 1992
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Citation

van Meerem, L. (1992a, June 15). Outdoor advertising audience measurement. ANA - ESOMAR. Retrieved June 06, 2026, from


https://ana.esomar.org/documents/outdoor-advertising-audience-measurement