You searched for: "Colin Ingram"

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Research papers

Optimising ROI on social media

Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a...

Catalogue: Asia Pacific 2019
Author: Colin Ingram
Company: Kantar
May 22, 2019
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Citation

Ingram, C. (2019a, May 22). Optimising ROI on social media. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/optimising-roi-on-social-media


Research papers

Emotion and inspiration at the Van Gogh Museum

Emotion drives consumer behaviour and lies at the heart of consumers' brand decisions. This is a case study of a successfully executed research study on human and brand related emotions in a worldwide renowned museum. The Van Gogh Museum and TNS have...

Catalogue: Congress 2013: Think Big
Authors: Saskia Brocx, Laurine van de Wiel
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Brocx and van de Wiel (2013a, September 26). Emotion and inspiration at the Van Gogh Museum. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/emotion-and-inspiration-at-the-van-gogh-museum-8060