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Webinars

Democratizing knowledge and insights to all L'Oréal employees

In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge, Julia Sarhy
Companies: Market Logic Software, L'Oréal
May 11, 2021

Webinars

Delivering business impact with an award-winning market insights platform

In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three...

Catalogue: Webinars 2021
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
January 21, 2021

Webinars

Insights platforms explained

An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Tim Burge
Company: Market Logic Software
December 17, 2020

Webinars

Guiding marketers with insights automation at Shell

As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at...

Catalogue: Webinars 2020
Authors: James Johnstone, Elizabeth P. Morgan
Companies: Shell Global, Market Logic Software
November 5, 2020

Webinars

Transforming insights-driven planning at Coca-Cola

Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working?  When Coca-Cola McDonald's was forced to cancel their annual...

Catalogue: Webinars 2020
Authors: Stephanie Eaddy, Elizabeth P. Morgan
Company: Market Logic Software
August 26, 2020

Videos

Making WFH at Mars a little easier

In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their...

Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Elizabeth P. Morgan, Brienne Coates
Company: Market Logic Software
April 30, 2020

Videos

Global insights transformation the high-tech way

In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices that can be leveraged by other organizations. Elizabeth P. Morgan...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Elizabeth P. Morgan, Robert Adams
September 8, 2019

Research papers

Insight automation: Democracy, ethics and efficiency

In this paper, the journey from fragmented insight to insight automation- and the meaning of the term "insight automation" itself- will be explained, as will the benefits of having a strong platform and process in place to manage insight. This case...

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018