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B.V., E. (2018a, December 01). Research World (November-December 2018). ANA - ESOMAR. Retrieved March 19, 2024, from
https://ana.esomar.org/documents/research-world-november-december-2018-
Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved March 19, 2024, from
Karmakar and Ghosh (2009a, September 21). The 'ANT' and the grasshopper. ANA - ESOMAR. Retrieved March 19, 2024, from
https://ana.esomar.org/documents/the-ant-and-the-grasshopper