Resources Library by ANA

Client chat show: A take on how insight functions deal with a changing business environment

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier

September 8, 2019

Knorr

Originally formed in 1838, Knorr has become one of the largest global food brands, offering a wide range of products. In 2011, Knorr’s Canadian business was experiencing severe headwinds. Indeed, total Mastebrand sales contracted 10%, with...

Catalogue: Congress 2013: Think Big

Authors: Joseph Chen, Steve Olsen

June 15, 2013

Global Asian youth culture - Connected from Delhi to Shanghai to LA

East and South Asian diasporas are rapidly growing in both North America and globally. They are also strongly connected to rapidly growing Asian markets that themselves are increasing in influence globally. A demographic characteristic of these...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Joseph Chen, Robin Brown

Company: IRIS Network

April 17, 2012