You searched for: "Latin America 2019"

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Videos

Implementing automation in LATAM (Spanish)

PepsiCo and Zappi's global alliance is changing the dynamic of how research is framed, analyzed and applied. Automation brings significant advantages such as costs and timings, as well as the path for better more structured research.

Catalogue: Latin America 2019
Authors: Fabio Paiva, Gabriel Velez
Companies: PepsiCo, ZappiStore
April 9, 2019
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Citation

Paiva and Velez (2019a, April 09). Implementing automation in LATAM (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/implementing-automation-in-latam-spanish-


Videos

Insights future visions (Portuguese)

Round table hosted by ABA (Association of Brazilian Advertisers).Moderator:Paola Toscano, Marketing & Insights Head, DanonePanelists:Candice Pomi, Consumer Insights & Analytics Director, Kimberly ClarkCinthia D'Auria, Senior Manager of...

Catalogue: Latin America 2019
Authors: Paola Toscano, Candice Pomi, Maria Carolina Greenblat, Cinthia D'Auria
April 9, 2019
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Citation

Toscano, Pomi, Greenblat and D'Auria (2019a, April 09). Insights future visions (Portuguese). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/insights-future-visions-portuguese-


Videos

Leading digital transformation! (Spanish)

Agea's big data case is a reference in Latin America. The volume of known and registered audiences is the highest in Argentina. The Big Data team was created and managed from a business area, which makes it more efficient and quick responsive. In...

Catalogue: Latin America 2019
Author: Pablo Giudici
April 9, 2019
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Citation

Giudici, P. (2019a, April 09). Leading digital transformation! (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/leading-digital-transformation-spanish-


Videos

Advertisement evaluation: The case of Volkswagen (Spanish)

The truth is companies spend millions of dollars on advertising and they don't truly know what works and what doesn't. They have no way to establish a ROI on a TV commercial or a Radio ad. At best, they can estimate the number of people that saw the...

Catalogue: Latin America 2019
Authors: Fabricio Alarcón, Pablo Lemoine
April 9, 2019
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Citation

Alarcón and Lemoine (2019a, April 09). Advertisement evaluation: The case of Volkswagen (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/advertisement-evaluation-the-case-of-volkswagen-spanish-


Videos

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Author: Reid Searls
Company: NAILBITER Inc.
April 9, 2019
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Citation

Searls, R. (2019a, April 09). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-video


Videos

Mobile trend (Portuguese)

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 9, 2019
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Citation

Bulla and Cid (2019a, April 09). Mobile trend (Portuguese). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/mobile-trend-portuguese-


Videos

Are you listening? (Spanish)

With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer...

Catalogue: Latin America 2019
Authors: Damián Suárez, Sebastián Silva
Company: Mega Research
April 9, 2019
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Citation

Suárez and Silva (2019a, April 09). Are you listening? (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/are-you-listening-spanish-


Videos

Atomic research

Research is no longer linear and traditional reporting methods are stuck in a moment of time? Atomic Research breaks down knowledge into parts, treating research as small atoms of information that can live independently of large reports. This...

Catalogue: Latin America 2019
Author: Camila Borja
April 9, 2019
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Citation

Borja, C. (2019a, April 09). Atomic research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/atomic-research


Videos

Twitter and its conversational context (Spanish)

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet
Companies: Arconte, Twitter
April 9, 2019
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Citation

Heredia and Schoijet (2019a, April 09). Twitter and its conversational context (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context-spanish-