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Videos

Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
September 23, 2018

Research papers

Transformation through immersion

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Catalogue: Congress 2018
Authors: Nick Leon, Mark Manning
September 23, 2018

Research papers

Beyond the patient

This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer.Taking chronic back pain as an example condition, this paper describes how a holistic approach to research,...

Catalogue: Global Healthcare 2006
Author: Tom Atkinson
Company: Insight Research Group Ltd.
February 6, 2006

Research papers

The invisible ethnographer

Explorations into consumer's ordinary everyday life experiences are now the uncharted frontier for market researchers.This presentation focuses on the view from the ground: the challenges video ethnographers face blending into surroundings to witness...

Catalogue: Congress 2005: Making A Difference
Author: Nick Leon
September 21, 2005