Timely advice and shared experiences from business leaders in the region on the practicalities of running the company in the current challenging times.
ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most popular topics in the Market Research Core Body of Knowledge.In this first session, we will focus on storytelling in which you will learn about the best story structures for reporting on research, how to determine the story structure that fits your data and your audience, and how to craft a story that inspires change and action. Jeffrey Henning, Executive Director of the MRII, long-time industry blogger, and entrepreneur gave a version of this presentation to a packed room at the Quirk's Event in Brooklyn last month. This webinar is your opportunity to hear an expanded version of Jeffrey's talk and gain practical advice for communicating research results that you can immediately apply in your work.
We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of being unnoticed and therefore being ineffective. But all isn't lost. In this webinar, find out how the disciplines of copywriting and behavioral science can provide you with a toolkit to make your content noticeable, engaging, reputation boosting and drive action.
Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have crossed paths with these consulting behemoths and may have even lost a competitive RFP to them. How can this be, given that consulting firms have much less research expertise and cost significantly more than both internal projects and MR firms? In this webinar, Alex Gelman, mTab's CEO and former McKinsey consultant, answers these questions and shares five key consulting skills that researchers must develop to ensure that they, not consultants, have a seat at the executive table.
Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.
With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of dishonest/inattentive participants in online surveys. In this workshop, Research Now and FactWorks will present the results of their maximum difference scaling approach in a multi-country comparison, giving practical recommendations on how you can use quality checks to eliminate participants and answers that may distort the integrity of your results.
Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and Canada with the plan for the first battery powered ride on lawn mower, the need for consumer data in the form of tangible, actionable insights was identified. The geographical disconnect is the case for many Chinese manufacturers. As trade agreements face tension under the new US presidency, it has never been more imperative to understand the audience and maximise market share for the future.
Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.
Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources in order to create actionable outcomes.
Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general and the airline industry specifically, in which customer satisfaction is of the utmost importance. It has become clear that it takes more than just collecting customer data to be the gold medalist in customer experience. The challenge is to transform the collected data into valuable insights that are actionable as well as inspiring.