Resources Library by ANA

Addressable TV advertising

Catalogue: Big Data World 2017: Smart Data Integration

Date: November 13, 2017

Authors: Edward Malthouse, Judy Franks, Ewa Maslowska

Media fragmentation

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Date: November 11, 1996

Authors: Elaine Safier, Caroline Stott

Geoplanning

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Date: November 11, 1996

Author: Antonio Margoni

How to optimize a sales organisation in the financial area

Catalogue: ESOMAR Congress 1989

Date: September 3, 1989

Author: Gisela Stengel-Guettner

Utilising the medium of contemporary music

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Date: November 6, 1985

Authors: Paul Pike, Dirk Spiers

Qualitative readership research

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Date: June 15, 1980

Author: Liliana Denon

Qualitative research on Cadbury corporate image

Catalogue: CRAM/Peter Cooper Archive Collection

Date: November 1, 1978

Author: CRAM/Peter Cooper Archive

How to adapt research techniques to design and assess corporate image advertising

Catalogue: Seminar 1978: The Business Of Advertising

Company: Ogilvy

Date: June 14, 1978

Author: Alan Wolfe

Qualitative research on Cinzano

Catalogue: CRAM/Peter Cooper Archive Collection

Date: September 1, 1977

Author: CRAM/Peter Cooper Archive

Qualitative research on concept development work into Bonjela

Catalogue: CRAM/Peter Cooper Archive Collection

Date: October 1, 1976

Author: CRAM/Peter Cooper Archive

Some examples of research on bio-tex promotion

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Date: June 15, 1976

Authors: John Knecht, Marten Rook

The usage of qualitative media research data in the practice of media planning

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Date: March 1, 1976

Author: Bonny G.J. Stoelinga