Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organizations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Coca-Cola's K&I Director Begonia Fafian interviews Pastificio Rana's Global Consumer Insight Manager Luca Gentile, as they discuss the headline topic: Is food a trend, a culture or a need?
The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.
Creating a difference to stop the stigmatization of mental health patients, a corporate social responsibility perspective - through the collaboration of a pharmaceutical company an NGO ad a Research Company.
Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it wrong? In collaboration with academic partners in behavioral and cognitive neuroscience, we have crystallized the latest science into a new understanding of human experience and decision making. The proposed model disrupts the myths that have grown out of the prior generation of science, and addresses some of the most important marketing questions of today like: What causes effective marketing disruption? We will share this model and results from our research on how disruptive marketing and design influences adaptive decision making and changes behavior.
Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it wrong? In collaboration with academic partners in behavioral and cognitive neuroscience, we have crystallized the latest science into a new understanding of human experience and decision making. The proposed model disrupts the myths that have grown out of the prior generation of science, and addresses some of the most important marketing questions of today like: What causes effective marketing disruption? We will share this model and results from our research on how disruptive marketing and design influences adaptive decision making and changes behavior.
This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that matter.3 takeaways:- Understand how to use behavioural science to nudge consumers in the digital moments that matter.- Do your brands need to be able to stand out in the crowd? Do you need to measure marketing effectiveness in the moment?-Get inspired to build a research plan that allows you to take behavioural insights straight into action.
We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of being unnoticed and therefore being ineffective. But all isn't lost. In this webinar, find out how the disciplines of copywriting and behavioral science can provide you with a toolkit to make your content noticeable, engaging, reputation boosting and drive action.