Tag: "Brand Equity"

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Research papers

The new generation of brand research

Catalogue: Asia Pacific 2006
Company: Kantar
Date: March 19, 2006
Authors: Rosie Hawkins, Shobha Subramanian

Research papers

Brand activation

Catalogue: Latin America 2005
Companies: Kantar, Unilever
Date: October 23, 2005
Authors: Viviana Barcesat, Vanina Gruart

Research papers

Should you take me out to the ballgame?

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Company: Brand Keys, Inc.
Date: June 21, 2005
Authors: Robert Passikoff, Allen Gerber

Research papers

Consumers and their brands

Catalogue: Asia Pacific 2005
Date: March 13, 2005
Authors: Javier Calvar, Goutam Mitra

Research papers

Toys, totems and telegraph poles

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Date: November 7, 2004
Author: Neil McPhee

Research papers

Deconstructing brand equity

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Date: September 19, 2004
Authors: J. Christian Gammill, Robert Harlow, Robert B. Love Jr.

Research papers

The Kabuki dilemma

Catalogue: Asia Pacific 2004
Company: Dentsu Macromill Insight
Date: March 28, 2004
Authors: Shigeo Okazaki, Sean Corcoran, Shashank Tripathi

Research papers

Are you being seen?

Catalogue: Asia Pacific 2004
Date: March 28, 2004
Author: Vanessa Oshima

Research papers

Managing global brands to meet consumer expectations

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Date: December 3, 2003
Authors: Greet Sterenberg, Earl Taylor, Malcolm Baker

Research papers

Don't cut off the hand that feeds you

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Kantar
Date: September 14, 2003
Author: Andy Farr

Research papers

Comparing brand equity valuation with in-market performance

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Nielsen
Date: September 14, 2003
Authors: Manjima Khandelwal, Christopher McKinney

Research papers

Changing equity of private labels: Western Europe

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: GfK
Date: September 14, 2003
Author: Thomas Bachl