Tag: "Brand Equity"

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Research papers

Changing equity of private labels in the Middle East

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: IPSOS
Date: September 14, 2003
Author: Nicos Rossides

Research papers

Assessing corporate brands and product brands in pharmaceuticals

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Date: November 10, 2002
Authors: Angelina Dolan, Alice Neal, Sally Graham, Nicole Liptrot

Research papers

Is my advertising building brand equity?

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Rosana Couto, Leda Kayano, Tom Gallagher

Research papers

Evaluating the value of global brands in Latin America (Spanish)

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Date: June 15, 1999
Authors: Nelsom Marangoni, Paulo Carramenha, Luis Alfredo Lagos Dougnac

Research papers

Evaluating the value of global brands in Latin America

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Date: June 15, 1999
Authors: Paulo Carramenha, Luis Alfredo Lagos Dougnac, Nelsom Marangoni

Research papers

Measuring the true value of brands

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Authors: Julie Bevan, Trevor Richards

Research papers

The Yin and Yang of branding

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Date: June 15, 1998
Authors: Roger Banks, Joseph Debacq, Rachael Tan

Research papers

Capturing the elusive brand

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Mary Short, Sarah O'Brien

Research papers

Brand loyalty and equity

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Author: Ian D. Greig

Research papers

Complacency kills

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Companies: Flamingo, Levi Strauss & Co.
Date: October 22, 1997
Authors: Kirsty Fuller, Flemming From Thygesen

Research papers

Do we really need brand equity?

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Author: Paul Feldwick

Research papers

Brand stretching

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Company: Burke, Inc.
Date: September 1, 1996
Authors: Yaman Akalin, Peter Sampson