Tag: "Brand Equity"

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Research papers

Bank brand equity and its applications using Fond(s) De Marque® studies

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Company: SORGEM IMR
Date: June 15, 1994
Authors: Esther Flath, Claude Charbonnier

Research papers

Brand equity

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Author: Mansour Elganady

Research papers

Consumer expectations in an emerging market

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: Kantar
Date: September 1, 1992
Authors: Piotr Kwiatkowski, Michel Olszewski

Research papers

The use of experimental design in monitoring brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Joel N. Axelrod

Research papers

Brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: James A. Taylor

Research papers

Brand development and brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Sandra Pickering, Jacques Blanchard

Research papers

Are there bounds on brand equity?

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Michael F. Cramphorn

Research papers

A definition of brand equity relying on attitudes and validated by behaviour

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: Nielsen
Date: June 15, 1992
Author: Alain Pioche

Research papers

If only life was so simple!

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Company: Burke, Inc.
Date: June 15, 1991
Authors: Stephen Factor, Gilles Hustaix

Research papers

Back to the future

Catalogue: Seminar 1990: Countdown to 1992
Date: June 15, 1990
Author: Jon Wilkinson