Tag: "Brand Marketing"

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Webinars

The new rules of advertising and branding in the post-COVID era

Catalogue: Webinars 2020
Date: July 2, 2020
Authors: Alina Serbanica, Loredana Iacob, Veronica Ungureanu, Andra Constantinescu, Victor Rotariu, Steliana Ifrim

Research papers

Potential effects of single-source research automation on future brand marketing and advertising research

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Date: June 15, 1988
Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar

Research papers

Possibilities or applying branding techniques to the marketing of industrial goods

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Karl-Heinz Strothmann