What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some time with Rishad Tobaccowala as he walks you through what the future holds for brands as they deal with how to understand them, how to manage and retain them, and how to market to them! Rishad will share his learnings coupled with large scale data insights from Quilt AI in this digital workshop. With wage increases, a tight labour market, and the great resignation, Gen Next is in the driver's seat while employers and brands struggle to decipher them. Bring your questions!! All attendees will receive a digital copy of Rishad's book: Restoring the Soul of Business. Who is this for?If Gen Next is on your radar then this is the session for you.