As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar and gain fresh perspectives and insights on:Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity.How to take a more holistic view of brand health and leverage for future success.Our very latest consumer research on the relative brand health strength and positioning of leading brands in key sectors.How to measure the relative strength of your brand vs competitors using the Toluna Start real-time insights platform.
In today's always-changing marketplace, timing is everything. That's why it's critical to keep a finger on brand performance, competitive threats, and industry changes. To stay ahead of the market, you need dynamic brand insights to make real-time business decisions with confidence. Learn how SurveyMonkey's new Brand and Industry Tracker solutions help you spot trends as they happen with up-to-the-minute insights from your target consumers. In this webinar, we will demonstrate the importance of brand tracking, and how to leverage it to drive business decisions and impact at your company. Join us for an exclusive preview of our Brand Tracker solution. You'll learn how to:- Leverage our expert methodology and customize your study;- Gather high-quality, reliable data via our trusted panel;- Use AI-powered Insights to instantaneously view brand health and trends at-a-glance.
The main goal of this presentation is to open a discussion around internet research (quali & quanti and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.
C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.
This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customerâs relationships with telecom brands through social media conversation. Key pain points were diagnosed and opportunities for action highlighted. The model and underlying data can now be accessed through an interactive dashboard enabling rapid visual analysis.
Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with industry leaders in other multi-national companies, to understand how they were conducting their brand tracking studies: the role tracking has, the challenges they face and the innovations they are adopting. What emerged was a group of thought leaders with a remarkable willingness to share their experiences, both the good... and the bad! Join the Talk Show, as our invited guests reveal the main themes they had discussed in their quest to find the brand tracking sweet spot.