Tag: "Conjoint Analysis"

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Research papers

Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Date: June 15, 1986
Authors: Michael Beswick, Robert J. Sheldon, Eric P. Kroes

Research papers

Dutch savings bank on their way to a national identity

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Date: June 15, 1986
Author: Evert W. H. Lammers

Research papers

Research opportunities through technology

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Date: June 15, 1984
Author: George H. Harmon

Research papers

Optimizing the product line

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Author: Rob R. van den Heuvel

Research papers

Pricing new products at better value for money

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Jean-Paul Frappa, Yves Marbeau

Research papers

The measurement of attribute importance for industrial products

Catalogue: Seminar 1981: Industrial Marketing Research
Date: October 1, 1981
Author: Rob R. van den Heuvel

Research papers

From data collection to data analysis

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Date: November 1, 1977
Authors: Patrick Le Maire, Yves Evrard

Research papers

Application of conjoint measurement to marketing problems and media research

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus