Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is constrained by the risk of disclosing PII. We present a machine-learning solution that significantly reduces the risk of revealing PII when sharing browsing data.
Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is constrained by the risk of disclosing PII. We present a machine-learning solution that significantly reduces the risk of revealing PII when sharing browsing data.
We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location data. The research, summarised by the authors in this paper, showed that while most consumers share their location data with at least one application or service provider, the majority feels stressed or vulnerable when doing so and less than a fifth trust that their data will be handled properly.
We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.
The unexpected success of Jean-Marie Le Pen in the first round of Franceâs recent Presidential election came as a shock for not only the nationâs politicians but its pollsters. As elsewhere, political opinion polling constitutes only a small fraction of survey research activity but is largely responsible for public awareness of the research industryâs existence.
This paper utilizes the authorsâ experience in automotive interior design development within Johnson Controls to provide insight into consumer awareness, design-related issues and vision; art and expertise, the sense of workmanship and vision of designers; and the sensitivity of a consumer driven corporation with a vision.
A general model of consumer brand awareness, preference, and choice is presented in the first part of the paper. The model is applied to learn the destinations competing with Tirol, Austria, for 1988 winter holiday visitors. Open-ended unaided awareness questions were used to measure holiday destination competitors and the relative top-of-mind-shares of Tirol among different target markets. A constant-sum question was used to measure preferences for each respondent toward the destinations s/he was most aware. Conjoint analysis was used to measure the relative importance of four product features relevant to holiday travel: choice of destinations, number of nights at the destination, type of accommodations, and total cost per day of the trip.
While the industrialised countries of Western Europe have managed prodigious feats of production and growth during the past 25 years, current difficulties would seem to indicate that 'unexpected visitors' have somehow disturbed the rules of the game, putting European societies into a critical situation. With regard to business, one could easily list and agree on a number of factors - such as chronic inflation, low growth, unemployment, high energy costs, low productivity, bureaucracy, government intervention, etc. - which mark dangerous slopes for managers to negotiate, testing the nerve and stamina of even the most skillful. What is more difficult to determine is whether business, and the society within which it functions, can adjust to these structural changes and turn them into opportunities. If not, we could be on the way to persistent under-performance and retrenchment, and should prepare for worse to come.